![]() But the DS faced a very different enemy: the Sony PSP, a sleek system with the backing of the wildly successful PlayStation brand. Previously, Nintendo's Game Boy had beaten back competing devices from Sega and Atari to reign as the undisputed handheld king. The awkward-looking DS, so named for its dual screens, launched during the 2004 holiday season and was still an unproven entry in the handheld market. ![]() ![]() In early 2005, Nintendo's follow-up to the enormously successful Game Boy line was just gathering steam.
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